Hosted by Luminary LIVE NYC, this engaging workshop brought together leading experts in finance, PR, branding, and more. Michelle Lam, a featured public relations expert and founder of Bklynite Media, led a valuable session on PR strategies, emphasizing the importance of storytelling and building strong media relationships. Attendees gained practical insights on how to enhance brand visibility and navigate today’s media landscape. The workshop was made possible with support from sponsors including @citizensbank, @verizon, @justworks, and @bentleymotors.

Public Relations Expert Facilitator

Michelle Lam, founder of Bklynite Media, delivered an insightful talk on “Public Relations 101,” emphasizing the foundational principles of PR in today’s evolving media landscape. Drawing from her extensive experience in the industry, she highlighted the importance of strategic storytelling, brand management, and relationship building with media outlets. Michelle also discussed how businesses, from small startups to established brands, can leverage PR to effectively communicate their message, enhance visibility, and foster authentic connections with their target audience. She stressed the role of adaptability in PR, particularly in navigating both traditional and digital platforms, and the power of consistent, clear communication in building a lasting brand reputation.