You’re in the Press—Now What? How to Maximize PR Wins

So you got featured—maybe it’s an online article, a podcast interview, a TV segment, or even a shoutout on social media. First off, congratulations! Getting press is a big deal, and you should absolutely celebrate that win. But don’t stop there.

Too many small businesses make the mistake of thinking the work is done once the piece goes live. In reality, what you do after the press hits matters just as much—if not more—than getting featured in the first place.

In this blog, we’ll break down how to turn one piece of media coverage into long-term brand value, traffic, and trust.

Step 1: Share It Like You Mean It

Think beyond just reposting a link with “So excited!” Your audience may scroll right past it unless you give them a reason to care.

✔ Tips:

- Pull a quote from the article or interview that highlights your message.

- Pair it with a great photo or video.

- Add a personal touch—share why this coverage matters to you or your mission.

- Tag the media outlet and journalist (they’ll appreciate the love).

✨ Pro Tip: Create a carousel or Instagram Story explaining the “behind-the-scenes” of the piece—what led to the feature, what it means for your brand, etc.

Step 2: Add It to Your Digital Footprint

Don’t let the press fade into your feed. Make it part of your brand’s core story.

✔ Update:

- Your Website: Add a “Press” or “In the News” section.

- Your Email Signature: Add a line like “As seen in Forbes” with a clickable link.

- Your Bio: Mention major coverage on your About page, LinkedIn, or pitch decks.

- Your Newsletter: Share the story with your email list in an authentic, thoughtful way.

> 🧠 Think of every piece of press as proof of your credibility. Show future customers, partners, and media that you’re a brand worth paying attention to.

Step 3: Repurpose the Content

One article = multiple touchpoints. Don’t be afraid to stretch it.

✔ Try:

- Turning a quote into a graphic or reel.

- Writing a blog post expanding on the topic you discussed.

- Using the feature as a talking point in sales calls or investor meetings.

- Incorporating media mentions into your pitch decks or client proposals.

> Good PR works best when it’s integrated across all parts of your marketing, not siloed.

Step 4: Thank the Journalist (and Stay in Touch)

This isn’t just about good manners—it’s about relationship-building. Journalists remember people who are gracious and easy to work with.

✔ Do:

- Send a brief thank-you email or DM.

- Share the piece and tag them publicly.

- Let them know you’re open to future stories or commentary.

> 📝 Bonus: If the story helped you get new customers, let the journalist know! It gives them validation that their piece made an impact.

Step 5: Use the Momentum

Once you’re in the press, you have leverage. Use it to open doors.

✔ Consider:

- Reaching out to other media and including your recent feature as a credibility boost.

- Updating your pitch with the media mention front and center.

- Relaunching a product or service while riding the wave of attention.

> 🚀 Media builds media. The more visibility you get, the more you’re seen as a voice worth following.